The Constellations Project is a collaboration between community leaders, artists and organizers from South Central Los Angeles, weaving together a spectrum of voices having conversations around place, history and the future of South Central. #SouthCentralBeenHere
I was brought on as a designer to create the branding for the project, including web design, poster design, and various marketing pieces. TCP is an ongoing project, creating space for critical conversations and meaningful connections in South Central. I think every designer has projects that are personal favorites, and this is one of mine.
One of my favorite aspects of the TCP project was a series of posters for a wheat-pasting campaign in South Central. The campaign was intended to spark local conversation around issues of gentrification in the neighborhood, while creating an affirming and empowering set of visuals for folks who have been in South Central for generations. I designed several posters, each with the hashtags #SouthCentralBeenHere and #SurCentroPresente as the focal point.
The series below features images of South Central in a textured, colorful collage. I liked the idea of using collage in these posters to visually represent that the community is made up of many complex points of view and intersections that form a whole.
I used the poster series above as a basis for the web and social media branding. The team liked the combination of the bright red and softer blue and the bold, eye catching typography.
I designed a layout for the website to show an example of how the brand colors, fonts, and icons / patterns could be utilized. The landing page is very graphic and simple, with the focus on the hashtag and the mailing list sign up. When the user scrolls down, the hashtag minimizes and becomes the page header, and the navigation menu appears. The red line stays as a constant at the bottom of the web page to add a pop of color.
For Phase I of The Constellations Project, we put together a brochure mapping community assets and resources in South Central. This was a deeply collaborative effort with folks from multiple community organizations. Dr. Matthew Miller created the framework and writing for this piece.